HELL YEAH!

For this project, we were required to design a campaign based on a current social issue. I chose to do mine on sexual consent as it’s something more people need to be educated on, and it’s essential that it’s being taught in schools.

HELL YEAH! is a campaign which emphasises that it’s only consent if it’s an enthusiastic, energetic and confident yes for both parties. The play on the phrase “hell yeah” is commonly associated with expressing joy, excitement and enthusiasm. With the the word ‘hell’ adding humour to a serious situation whilst still addressing the importance of sexual consent.