Vodka Cruiser Brand Refresh

Vodka Cruiser is a popular premix vodka brand amongst young adults aged 18-24. They’re most well known for their fruity vodka drinks which are perfect for a summer day at the beach or a girl’s night out. With 40.8% of people aged between 20-29 being the most likely to drink at risky levels, and popular alcohol brands doing the bare minimum to promote responsible drinking. It’s essential that companies are promoting responsible drinking whilst also encouraging them to have fun.

Refreshing the Vodka Cruiser brand by updating their branding, social media, packaging, website and including a campaign poster will aim to be more appealing to a young adult demographic whilst promoting responsible drinking.